Are you pleased with your website? Does it look great? Does it make you proud? If so – excellent! But … and there are two big ‘buts’ –
- This wonderful website of yours. Can potential clients find it? Not just any old clients – but the ones you really want to work with? Do your pages appear as high on the search engine results pages as they should do?
- Once visitors land on your website, are you able to convert them into great paying clients?
No? Oh dear.
You’ve invested all that money and time in a stunning-looking website, yet the well is still dry.
Weak web copy means fewer hits which mean fewer conversions
The reason your website isn’t working as well as it should do is almost certainly that your copy isn’t doing its job. The problem is, too many of us think we can write well. We all went to school and studied English. So, we think we’re qualified to write commercially effective copy.
It’s a delusion.
Well written English that compels our readers into action is rare. This requires profound knowledge, not just of grammar, punctuation, syntax and semantics. It requires expertise in human psychology – how the way we use language can turn people on … or off.
Copywriting and SEO
So – we’ve established how important it is to write clear and compelling web copy. But, those brilliantly crafted words will be of no help if your potential clients can’t find your website in the first place.
There are a hundred or more factors that govern how well your pages rank on Google or other search engines. Some are to do with how your website is designed and structured. But – an increasingly significant factor is the quality of the copy.
A matter of time
Google measures how long each visitor to your website spends on your pages. The more engaging the copy, the longer your visitors stick around – so the more favourably Google will rank your pages. You need web copy that’s so well written, so appealing, so captivating, that your visitors will feel compelled to read on. You’ll also need strategically placed links that will lead your visitors from one page to the next.
Is that all there is to SEO?
Definitely not. There’s so much more to SEO. One of the key elements is keyword research. We’re specialists in researching those words and phrases that your potential clients use when they’re looking online for your products and services. We then use the results of our research to make sure we insert the right words in the right parts of your content.
This could be in the text itself or discretely hidden away in the form of image ‘alt-tags’, H1 Headings or Title Tags. But now we’re getting technical …
Suffice to say – to give your web pages the very best chance of being found high up in the search engines, talk to us about our SEO work.
And there’s more?
Blogging services – keeping things fresh
Google will love your website if it’s organic, forever changing and developing. The best way to keep it fresh? Write a blog. Not only will Google be impressed by a regular stream of informative, relevant, keyword-rich blogs, but your web visitors will too. You’ll soon come across as an expert in your field.
Talk to us about blogging. Many of our clients appreciate this service and the sense of authority that it brings to their websites.
Copywriting, SEO and blogging – three vital elements to a successful website.